The power of video.

Nothing beats video to stand out from the competition

Candidates distrust written promises. Authentic video shows them your offices, your teams and your daily life without a filter: proof by image. A career page with video generates up to 8 times more engagement than text alone.

Video does more than attract, it filters. By showing your reality without dressing it up, it draws in the profiles who resonate with your culture and lets those who would not fit rule themselves out. The result: more qualified applications at the top of the funnel, less time lost in interviews, and an employer brand built on something real rather than on a pitch.

Context

We supported our partner Obeevi, a video agency, for their client BPCE-IT. In a scarce market for Tech talent, the company faced a time-to-hire that was critical for the business and a lack of visibility on its open roles. The goal: strengthen its employer appeal among Tech profiles.

The mission

We started by understanding the recruitment challenges in order to translate them into the visual content to create. Before filming even started, we framed the target Tech profiles, identified what truly matters to them and the concrete proof points to show (teams, projects, working environment), then translated BPCE-IT's employer promise into an editorial angle that speaks to candidates, not just to HR.

With Obeevi handling production, we made sure the video stayed as close to reality as possible and served a clear objective: give visibility to the open roles and spark the desire to apply, so it acts concretely on time-to-hire. The point was not to deliver yet another corporate film, but an asset that plugs directly into the recruitment strategy and can be reused across every channel.

What was delivered

• Strong content to support the recruitment strategy.
• A modern, credible and engaging employer image.
• A video asset reusable across multiple channels.

The production steps